Adapt or Die
Expanding your offering to include international shipping can be daunting for any business. The logistics and costs related to packing, storing, transporting and delivering purchased goods are significant and the entire endeavor is not without its risks. Yet, in 2018, going global is no longer reserved for the savvy, growth-minded business owner. In a digitally transformed commercial market, where the world is every shopper’s oyster and peer-to-peer personal imports are outperforming brick-and-mortar shops, e-commerce stores must adapt by offering international – or watch their business die.
E-commerce is growing 23% year-over-year
Of the 45% of all sales executed through marketplaces, the most common platforms are Amazon (36%), eBay (8%) and Etsy-type stores (1%). These marketplaces are large, international and offer great shipping services that are not limited to any single purchaser’s own country’s borders. But even they are limited in what they can ship – and to where. Not all products ship to all (or any) international destinations, especially , which require ocean freight forwarding.
As a result, even though e-commerce continues to grow, an increasing number of consumers are diverting their business away from physical and digital stores. Instead, they are looking to purchase their sought-after items from shopper peers. To counteract this trend, businesses must go global – with their shipping, that is.
Many reasons why
A direct byproduct of living in a digital consumer world is the fact that shoppers no longer shy away from making international purchases. In fact, as long as the acquired product makes its way to their doorstep, shoppers really don’t care where
it was shipped from. And as a business owner, you have a vested interest in adapting your shipping services to include as many international destinations as possible: reports indicate that offering international shipping instantly enables you to increase your store’s revenue by 15%!
There are two main reasons your business should offer international
shipping. The first is fulfilling customer demands by supplying them with the products they seek, regardless of their location, which naturally correlates with more positive user experiences. And shopper satisfaction is a key driver of retention, referrals and future conversions.
The second main reason to offer your customers international shipping is its ability to improve your business’ potential for profitability and growth. Under this category, multiple secondary reasons include:
● Driving a broader customer base to your e-commerce website
● Extending the sales life of your products by injecting them into new markets
● Balancing sales by responding to the needs of shoppers in markets experiencing varying seasons or demand cycles
● Reducing your dependency on making sales in your local market
● Positioning your business as consumer-centric and innovative
● Successfully competing against international and local businesses on their home turf
Two words: marketing and logistics. Businesses essentially know which product mix, at what price and where would be most attractive to sell on a global scale. Additionally, they believe that coordinating with freight forwarders and understanding taxation-related issues to insure the best customer service would be a hassle. Alternately, they have not found a partner who can help them deliver both large and small items internationally, thus keeping their offering limited.
Now, thanks to Ladingo, they don’t have to.
Ladingo helps businesses sell global, but ship local
Ladingo seeks to disrupt the global shipping industry by removing barriers related to items of all shapes and sizes, from anywhere and to anywhere in the world. The Ladingo solution, based on AI and Big-Data, automatically optimizes the contents of virtual containers online, ensuring all pricing is presented upfront and all “importer” purchase requests are consolidated within a unified and automated platform. All merchants need to do is ship their items to a Ladingo-designated local warehouse. From that point on, Ladingo’s certified freight forwarders take over, transporting the items via ocean freight or air freight, after which they are delivered door-to-door, easily and without friction.
With Ladingo, each party optimizes its own position, so that every item, large and small, makes its way to yet another satisfied shopper, regardless of his or her location across the globe.
Ladingo – sell, ship & scale like never before!
以星物流中国（ZLC）、Ladingo和以星航运（ZIM） 联合推出全新服务 —— ZL MAX™ 专为亚马逊卖家和电商客户打造的全新选择 以星物流中国（ZLC）、Ladingo和以星航运（ZIM）今天联合宣布推出 ZL MAX™, 这是一项极具创新的物流服务，专为满足往返中国和美西海岸贸易的亚马逊卖家和电子商务企业的需求而设计。 这三家公司联手创建并推出了ZL MAX™，这项先进的服务可为客户提供智能、快速的航运解决方案，并且涵盖全方位的端到端物流服务。 客户通过ZL MAX™能感受到多渠道全方位的服务体验，其中也包含了Ladingo —与Amazon系统完全对接的专属电子化平台。该平台可以使电商客人在线查看实时的全段报价，以及简单方便的拼箱订舱操作，不再为目的港的海关额外收费感到担忧。还提供了定制化的提醒功能，让客人轻松跟踪货物的全程运输轨迹。 以星物流中国会监督管理所有货物自收货地运输至指定的美国西海岸Amazon FBA仓库。以星物流中国还联合以星航运的电商快航服务ZEX，以保证最短的运输时间并且锁定舱位和目的港快速提箱服务。 以星物流中国区总裁Jeff Xu先生表示：“在电子商务市场需求快速发展同时供应链又发生破裂的环境下，以星的电商快航，Ladingo先进的电子平台加上专业且富有经验的以星物流中国这样的一个强强联合，一定会带给我们的客户高水平和周到的服务体验。” Ladingo首席执行官Hagar Rips女士表示：“影响电子商务企业发展的主要因素之一是拥有可靠且灵活的物流解决方案。在Ladingo，我们让电子商务体验变得更简单便捷、数字化。我们与以星航运和以星物流中国的合作，将为客户提供贯穿始终的多元化、数字化的跨境电商解决方案。” 关于以星物流中国 ZIM
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