How Digitization and E-commerce are Revolutionizing the Freight Forwarding Industry

Ladingo’s digital platform is bridging the gap between the e-commerce and freight forwarding industries.

E-commerce has taken the commercial world by storm. Today, retailers can expand their reach and increase their profits by opening their stores to the digi-verse, with broad and far-reaching effects being felt by many associated fields and industries. The freight forwarding industry is no exception. The digitization that powers the e-commerce space has created new and more contracting opportunities for freight forwarding companies to scale their operations and provide international shipping services for e-commerce companies. But what you may not have realized, is that the digital era has also invited new and innovative means for e-commerce freight forwarding service providers to most efficiently and profitably reach their goals and destinations.


Here’s what you need to know:

The modern-day e-commerce industry demands international e-commerce solutions

The freight forwarding industry dates back to the 1800s, and while the method of operations used to transport parcels from Point A to Point B has evolved over the years (though ocean freight continues to reign supreme for large, heavy and cross-border deliveries), the general process of forwarding freight internationally has largely remained the same. That being said, as tremendous pressure is being placed on international e-commerce service providers to develop solutions capable of transforming the entire e-commerce industry into a cost, energy and human effort efficient “machine,” the freight forwarding industry has been forced to undergo a digital transformation of its own. Affordable freight forwarding rates, lower fuel (and other associated) prices and optimized capacity are now competitive musts, and digitization is the tool that will help freight forwarders achieve these goals and enter into profitable partnerships with e-commerce businesses in the 21st Century.

Digitization and e-commerce are creating a new competitive landscape for all freight forwarders

While freight forwarders traditionally competed for business based on their track record, destinations delivered to, special offers for loyal customers and price (when possible), digitization has opened the doors to comprehensive international e-commerce services that encourage new and prosperous partnerships with e-commerce sellers and create a new competitive advantage unlike anything the industry’s seen before. Digital innovation is enabling freight forwarders to automate and optimize their processes, use technological mapping and other tools to provide international shipping for e-commerce businesses, enhance their data security and prevent cyber attacks capable of compromising shipping orders, and add value through the coordination and fulfillment of last mile delivery. And, as just 6 percent of the largest ocean carriers and freight forwarders have already implemented end-to-end digital processes, services and capabilities, those freight forwarders that do jump on the digitization and e-commerce bandwagon are sure to enjoy an added competitive edge.


Digitization and e-commerce are leveling the playing field for smaller freight forwarding companies

For small and medium freight forwarding companies, achieving the international visibility and reach their larger competitors enjoy may seem like a pipe dream. But with advances in digitization and the expansion of the e-commerce market, even smaller freight forwarders can partner with those who sell big, so they can ship big and scale. While not exclusive to the freight forwarding industry, smaller freight forwarders can create and launch organic marketing campaigns – on social media, through blogging, etc. and benefit from an impressive digital presence, while saving on the cost of traditional print and television ads – marketing campaigns they probably couldn’t afford in the first place. And thanks to the digital automation of some freight forwarding processes, such as container sharing and dynamic routing, these small players can now also afford to take part in the opportunity-rich world of international shipping for e-commerce, like their larger competitors.

Digitization and e-commerce are placing the power in the freight forwarder’s hands

For the first time, freight forwarders are in a position of power. Advances in digitization and e-commerce are enabling them to choose the best, most innovative solutions to partner with, those solutions that meet their needs and enable them to provide top-tier services to their customers, at the lowest possible prices – like Ladingo’s e-commerce international shipping solution


Ladingo is taking the hassle out of the international shipping of all-sized items sold via e-commerce websites – through container sharing. Ladingo’s innovative platform connects online retailers, ocean freight forwarders and customers to enable the shipping of purchases of all shapes and sizes in shared containers. The platform knows how to optimally load the containers with existing purchases AND deal with regulations, customs and taxation issues, optimizing cost-effective delivery to travel along the best route and satisfy all parties’ individual needs. In this way, Ladingo is enabling the world of e-commerce freight forwarding to seamlessly, efficiently and affordably deliver online purchases to any customer’s front door, so freight forwarders can ship big and scale, like never before.


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