Ruth Reiner

Ruth Reiner

Co-founder & CMO Ladingo

Your customers need furniture like chairs, tables, beds, closets and more to lead comfortable, everyday lives. But they don’t necessarily have the time, energy, or resources to hop around from one physical shop to another before making a satisfying purchase. Lucky for them, the world of e-commerce shopping has opened its doors to the sale of furniture online. And lucky for you, there are quite a few technologies and services that enable you to sell furniture online, just like you might have sold smaller items, like books, clothes, or smartphones. But, as the online furniture market gains popularity, certain adjustments to your fulfillment processes will likely need to be made – do you know and have what it takes to meet your customers’ digital shopping demands and provide them with cheap furniture delivery services, with a smile?

The sale of furniture online has tremendous potential

What was once considered a logistical nightmare, today’s online furniture sales market is now seen as a veritable goldmine, worth upwards of $68 billion in China and the US respectively, and poised to hit a worldwide market volume of $294 billion by 2022. According to KPMG, this is significantly due to the convenience and cost-effectiveness scrolling through e-commerce furniture stores afford over physically visiting brick-and-mortar stores. 8 out of 10 consumers report preferring an online shop tour over testing out products in a showroom. And nearly 60 percent admit that they are more likely to shop at a furniture retailer who also has an online shop, so that they can (a) preview items before testing them out in person, to ensure the retailer has their desired products in store, (b) take advantage of the logistics benefits of buying directly from the retailer’s warehouse, saving on costs associated with the item being shipped to the showroom for display, then to the buyer’s home upon purchase, or having to haul their purchase home themselves, or (c) buy furniture from retailers located anywhere in the world, and have their purchases shipped overseas, right to their homes. As such, it is clear that the sale of furniture online is a rising e-commerce trend; one that you should most certainly be aware of.

But challenges remain

Although digitization has opened the doors to the online furniture sales world, it has also opened the doors to increased customer demands of this adapting industry. Buyers want to see and experience the furniture they seek to buy online similarly to how they’d preview items in store. They want to know as much information as they can about each item before adding it to their shopping cart. And, when they do decide to purchase, they want to be ensured cheap furniture delivery, even when talking about overseas furniture shipping costs. And they don’t want to be affected by any of the logistics or bureaucratic red tape you or your forwarder may have to deal with along the way – including how you figure out “last mile delivery.”

To them, it’s a given you will fulfill these demands. To you, it’s likely a never-ending logistics rabbit hole. How will you possibly ship a large item, like furniture, cheaply and seamlessly, across the globe, while ensuring satisfactory returns? How will you coordinate every leg of your items’ journey from warehouse, through ocean freight, and to your customers’ front doors? How will you find the cheapest, most secure way of shipping furniture overseas? These questions alone can be enough to deter you from expanding your furniture business online – but they don’t have to.

New technologies are enabling this rising business trend

Innovations in the fields of virtual and augmented reality are enabling you to provide your customers with digital showrooms that give off an “in-person” shopping experience. And three-dimensional planning platforms can be leveraged to demonstrate to your customer exactly how the furniture they seek will fit in their current home and surroundings. Advances in machine learning and artificial intelligence are allowing you to collect and analyze consumer data to best provide online furniture store customers with personalized product recommendations, upsell bundles and other marketing tactics, to help encourage sales. And the adoption of additional new technologies focused on supply chain and delivery optimization has enabled shipping, logistics and documentation processes to be simplified, which, in turn, has brought the costs associated with overseas furniture delivery down. One major leader of this trend is Ladingo, who have developed a sophisticated international ecommerce delivery solution.

With Ladingo, you can sell big, ship big and scale

Ladingo’s cloud-based e-commerce shipping solution ensures seamless international shipping to your international shoppers – including large and bulky items like furniture, with the similar ease and affordability of shipping smaller items like laptops and toys, overseas.

Ladingo offers the cheapest shipping rates and the cheapest way to ship large and bulky items internationally, opening the door for international B2C e-commerce of furniture. Ladingo’s cloud-based software and e-commerce shipping solution automates the fulfillment of international parcel services, for maximum efficiency, minimum complexity and the cheapest furniture delivery services possible.

Want to expand your furniture business online? Contact us 

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