It’s a new year, and you know what that means – new ideas, tools and tactics aimed at helping you reduce your shopping cart abandonment rate even further. In a previous post, we highlighted the #1 reason for shopping cart abandonment as issues with shipping. Today, we’re going to take it one step further and provide you with a comprehensive checklist that tackles the shipping challenge, and by extension, abandonment, head-on.
So, what do you need to do to encourage your customers to complete checkout? Read on to learn more.
First, know why people are leaving
For every 100 shoppers, 68 abandon their carts before checkout. And while the overall reason for this trend is shipping complexity, do you really understand what this means? On a micro level, 56% of consumers leave due to unexpected costs, 36% leave in search of a better price via comparison-shopping, 7% are concerned about security, and others leave because of too much red tape. And guess what – these reasons tend to deter retailers from shipping their items internationally as well. Yet, knowing the specific reasons underlying cart abandonment can be used to help modify your fulfillment processes and start seamlessly and successfully closing more sales.
Second, create a foundation for trust
Trust is a major player in getting customers to complete a purchase and should be fostered throughout the buying process. Practically speaking, this means showing customers that their user experience is paramount AND that the personal and payment information they input is secure at all times, by:
- Including well-known and recognizable trust signals, such as security logos in prominent locations on your website
- Having a valid SSL certificate
- Including a progress indicator on all checkout pages, to show shoppers they’re almost there
- Implementing a transparent, up-front shipping cost policy, to reduce sticker shock
- Providing a guest checkout option for security-wary shoppers
- Personalizing your product recommendations and offers, when possible
- Establishing a customer-centric support and return policy – and sticking to it!
Third, offer multiple ways to pay
Remove as many obstacles to conversion as possible, by enabling shoppers to complete their purchases using a wide variety of payment options. In addition to payment via credit card, enable payment to be made using PayPal and mobile payment apps, such as Bit, PayBox, Apple Pay, Google Wallet, and more. Doing so will eliminate yet another potential reason for shoppers to abandon their carts, and is therefore a simple tactic positioned to make a significant impact on your bottom line.
Fourth, call to action, a lot
The average attention span has taken a startling nose-dive, to just 8 seconds! As such, it is extremely important to repeatedly remind your customers why they are currently on your site, or why they may have visited your site in the past (to buy, of course!). This means implementing highly-targeting marketing content – on your website, via marketing emails, as social media posts, etc., all of which must contain extremely clear calls-to-action (CTAs). Include CTAs on all of your checkout pages, and should shoppers abandon their carts, be sure to swiftly retarget them with CTA-filled emails, so they know you can provide exactly what they want or need.
Fifth, use analytics to identify leaky funnels
No amount of stressing just how critical sales analytics are to the continued success of your business will ever be enough. Google Analytics and other technological programs were designed to help you learn your customers’ behavior, identify shopping habits and patterns and optimize your offering accordingly to prevent abandonment and secure sales.
Sixth, apply e-commerce tools to streamline your fulfillment
In 2019, technological tools and solutions are taking the guesswork out of traditional international e-commerce and shipping woes, helping to reduce cart abandonment significantly – and Ladingo is leading this revolution by enabling the simple, straightforward and automated purchase of items to be shipped internationally. Ladingo is the cheapest way to ship large and bulky purchases. Ladingo guarantees shipping costs, up-front, for any size product, overseeing the entire shipment process, from the merchant’s warehouse, through freight forwarding and until the item is delivered to the customer’s front door. Ladingo automates the sharing of shipping containers, making cost-effective delivery not just possible, but optimized to travel along the best route to satisfy all parties’ individual needs and should therefore be applied to help prevent shoppers from abandoning carts and retailers from steering clear of this tremendous opportunity to sell, grow and scale.
Et voila! Your ultimate shopping cart abandonment prevention checklist, updated to help your e-commerce business succeed in 2019.